I think L’Oreal are having a moment, lipstick wise. I used to associate them almost entirely with glossy looking Kim Kardashian-like nudes in shades of taupe and honey and pass them by thinking “Meh…” but now I can barely walk past a stand without being drawn in by the gorgeous jewel tones currently on display. The nudes are very much taking a back seat at the moment it seems.
I’ve already written about their L’Extraordinaire Liquid lipsticks here which I haven’t stopped using, and like an addict looking for another fix I was back salivating over some more gem like shades.
The Color Riche shades this year are something else. Helpfully sorted into different colour families -reds and corals, pinks, nudes and plums, there surely must be something for everyone in this lot. Naturally I went straight for the clear bright shades: 229 -Cliche Mania-, which is a bright Tomatoey orange-red, 132 -Magnolia Irreverent- which is a definite fuschia and 228 -VIP- which is a gorgeous matte coral.
They are very densely pigmented -the tester swatches I tried on the back of my hand were still visible after a few hand washings, and as with any lipstick that has a lot of pigment -the colour does cling to any dry skin so exfoliated, moisturised lips are a must before using these.
The Matte shades -228 and 229- have a velvety texture. To me they are not truly matte in a suck-every-ounce-of-moisture-from-your-body way but have the same feel on application as something like Revlon Ultimate Suede (which personally I’m not a fan of). I was suckered in by the colour rather than the formulation, to be honest. With a good slick of lip balm underneath you can up the moisture content of the matte lipsticks by 100%. You can see from the picture below that there isn’t a lot of difference between the consistency of the matte (on either end) and the regular formulation in the middle.
Applied and blotted a couple of times and the colour isn’t going anywhere.
You can see that this colour (Magnolia Irreverent) has a slightly more glossy finish. It’s a punchy clear fuschia that lifts my wintery colouring brilliantly.
VIP is a rosy coral shade -very much a springy, daytime, let’s-have-a-picnic-in-a-meadow colour.
Cliche Mania is a proper grown-up tomatoey don’t-mess-with-me Boardroom red -on me the nearest colour I have is MAC’s Lady Danger.
I had to go in with a cleansing oil to clean my lips between photos: that’s how much they stain.
For me, L’oreal lipsticks consistently punch above their weight in terms of colour payoff, lipfeel (is that a word?), longevity and value for money. The only thing I hope in vain that they give up is the smelling like Palma Violets thing they have going on. I’m really not keen. On a more expensive lipstick it would be enough to put me off a repurchase, but at £6.99 each (or less if you find a 3-for-2), I’m prepared to put up with it.
L’Oreal Color Riche lipsticks can be found -well, frankly if you can’t find a L’Oreal concession you must live in the back of beyond- and cost £6.99.